We are proud to announce that BoaB’s social media guru Melanie Burger has accepted a full-time position at Stonyfield Farm! Did you know Stonyfield is a New Hampshire-based company and one of the Granite State’s greatest business success stories? Check…
Social Media
Buzz on a Budget’s Melanie Burger Leads Social Media Seminar
by Scott Campbell • • 0 Comments
PORTSMOUTH, NH– Social media consultant Melanie R. Burger is bringing her expertise to Great Bay Community College. The seminar, entitled “Social Media Strategist Certification Training,” is offered in partnership with the National Institute for Social Media. The 5-week course prepares…
Social Media
Google, Press Releases, and SEO: The Game Has Changed
by Scott Campbell • • 0 Comments
I recently read with great interest an e-mail from BusinessWire describing a major change in the way Google ranks pages vis-a-vis press releases. You can read their blog on the subject here: Discovery, Not Link Building, is the Objective of…
Blogging, Social Media
5 Tips for a Successful Blog
by Melanie Burger • • 0 Comments
This morning Leah Haydock, a fabulous professional wedding photographer in the Boston area, presented tips on blogging at the Social Media Breakfast in Concord. Leah has done what many of us think impossible: she has built a successful business without any…
Branding, Social Media
What’s the Big Deal about a Logo?
by Scott Campbell • • 1 Comment
Ask any marketer, rebranding is fraught with peril. The Great UNH Logo Debacle of 2013 is just the latest in a long line of rebranding efforts gone horribly wrong. There was the Gap Logo Debacle of 2010, New Coke… oh…
Pinterest, Social Media Measurement
Pinterest Analytics are Here!
by Melanie Burger • • 1 Comment
Yesterday morning, Pinterest announced that it now has an online analytics tool to help businesses track what’s being shared from their sites. Any Pinterest Business account has access to the analytics page, as long as they have a verified website…
Social Media, Twitter
Tweeting in 118 characters or less?
by Melanie Burger • • 1 Comment
That’s right: Twitter’s already cramped 140 character limit has just gotten shorter for tweets that contain links. Originally announced as a change to their t.co link wrapper in December on Twitter’s Dev blog, the changes went into effect today. Basically…
Facebook, Facebook Ads, Promoted Posts, Social Media
Facebook Promoted Posts
by Melanie Burger • • 0 Comments
We’ve known for a while now about the existence of the “promote this post” button under each status update, but we’ve been choosing not to bend to the evil will of Facebook: forcing its good (and not-so-good) marketers to pay…
General Buzz, Social Media
5 Social Media Marketing Trend Predictions for 2013
by Melanie Burger • • 0 Comments
Congratulations: If you’re reading this, you’ve made it through the Mayan Apocalypse unscathed! Now that we no longer have to worry about horsemen, eternal hellfire, or brain-eating zombies knocking down our doors, it’s time to start focusing on the new…
Instagram, Mobile Apps, Photo Sharing
Five Photo Sharing Alternatives to Instagram
by Melanie Burger • • 1 Comment
Yesterday Instagram announced that as of January 16, 2013, it would have the perpetual right to sell its users photos without notification or compensation. I’m sorry, Instagram, but you’re doing what now? That is beyond the realm of not cool.…