Buzz on a Budget’s Melanie Burger Leads Social Media Seminar

PORTSMOUTH, NH– Social media consultant Melanie R. Burger is bringing her expertise to Great Bay Community College. The seminar, entitled “Social Media Strategist Certification Training,” is offered in partnership with the National Institute for Social Media.

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Melanie leading a Pinterest for Business seminar at DYN.

The 5-week course prepares students for the NISM Social Media Strategist certification exam, focusing on best practices in six primary aspects of social media:

  • strategic planning
  • compliance and governance
  • social media marketing
  • project and campaign management
  • community management
  • research and analysis.

“From a business perspective, establishing a presence in social media channels is important,” said Eric Mills, president of NISM. “We’ve learned that leveraging social media tools for maximum organizational impact requires a deep and thorough knowledge of applicable strategies and tactics — in addition to the tools themselves.”

Burger is also president of Seacoast Social Media, a non-profit organization that provides training, learning, and networking throughout the NH Seacoast and beyond.

“The educational aspect is what I really get excited about,” she explains, “so of course I jumped at the chance to teach this class.  I can manage somebody’s social media presence for them, but it’s better for the business to have someone on staff running the show from the inside. I can show them the ins and outs of Facebook, Twitter, Pinterest, Vine, as marketing tools and then let them run with it. It’s that whole ‘teach a man to fish’ thing, and I find it very effective for them and very rewarding for me personally.”

The non-credit training will be offered for five weeks on Tuesday and Thursday from 5:30 to 8:30 p.m. beginning Oct. 1 at the college’s campus at Pease International Tradeport. (It will be offered again in the spring.) Tuition is $495. The NISM certification exam fee is $360.

For more information about GBCC, e-mail Kathleen Totten at ktotten@ccsnh.edu, call 427-7651 or visit www.greatby.edu.

For more information on The National Institute for Social Media, visit www.nismonline.org

For more information on Seacoast Social Media, visit www.seacoastsocial.org

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