Ask any marketer, rebranding is fraught with peril. The Great UNH Logo Debacle of 2013 is just the latest in a long line of rebranding efforts gone horribly wrong. There was the Gap Logo Debacle of 2010, New Coke… oh…
Ask any marketer, rebranding is fraught with peril. The Great UNH Logo Debacle of 2013 is just the latest in a long line of rebranding efforts gone horribly wrong. There was the Gap Logo Debacle of 2010, New Coke… oh…